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Marketing Executive

Your inbox is full of people you have never met — and that is completely normal for your job. Which is the problem.

Individual contributor · Marketing & eventsSingapore HQ — Level 27, Marina BayMarketing / Sales

Your seat in the org chart

MAMelissa AngMarketing Executive · Team Member

You take over this seat. The manager, team and projects below are the same ones the rest of the company sees on the Orion Dynamics website.

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Biography

You run day-to-day marketing execution at Orion: the content calendar, the social channels, the events, and the small army of external suppliers that a 600-person conference requires.

The Orion Tech Summit is eleven weeks out. Registration platform, AV contractor, catering, stand builders, sponsors, speakers — most of them new this year, all of them emailing you constantly, all from addresses you have never seen before.

You reply fast because that is what the job rewards. You open attachments because they are always briefs, artwork, invoices or contracts. You click links because they are always registration dashboards or shared drives. Every instinct that makes you good at this job also makes you an excellent target.

Current projects

Orion Tech Summit

Delivering the 14 October summit at Sands Expo: 600 attendees, 18 speakers, 9 sponsors, and a supplier list that grows every week. You own registration, speaker logistics and vendor liaison.

OrionOne product launch

The launch campaign for Orion's managed-platform offering: agency briefs, campaign assets, paid social and a launch event tied to the summit.

Daily responsibilities

Vendors and suppliers

Briefing agencies, chasing artwork, collecting quotations, and routing new suppliers through procurement onboarding rather than just paying them yourself.

Events

Registration platform administration, speaker travel and slides, sponsor deliverables, run sheets and the endless logistics of an offsite venue.

Social media and content

Managing Orion's corporate accounts, the monthly newsletter and the content calendar — including the credentials to every platform that publishes in the company's name.

A typical workday

  1. 09:00

    Inbox and channels

    Sixty new emails: sponsors, an AV quote, two speakers with slide changes, and a LinkedIn message from a 'media partner'.

  2. 10:00

    Summit standup

    Fifteen minutes with Jonathan on the critical path. Registration numbers are behind target.

  3. 11:00

    Supplier coordination

    Chase the stand builder for drawings, send the catering brief, get a new supplier onto the procurement form.

  4. 13:30

    Content production

    Review agency artwork, schedule the week's social posts, draft the newsletter.

  5. 15:00

    Speaker logistics

    Flights, hotels and bios for three regional speakers, coordinated through Yasmin in the Executive Office.

  6. 17:00

    Campaign reporting

    Pull the week's campaign metrics for Jonathan's report to Adeline.

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Reporting line

  1. CRChandra RajanChief Executive Officer
  2. ACAdeline ChooDirector of Marketing & Sales
  3. JPJonathan PereiraMarketing Manager
  4. MAYou — Melissa AngMarketing Executive

Team members

See the whole department

Skills required

  • Supplier and agency coordination
  • Event and registration platform administration
  • Social media account and credential hygiene
  • Brand-safe external communication
  • Verifying unknown senders, sponsors and 'media partners'
  • Recognising brand impersonation and account-takeover attempts

What will come for you

  • Fake sponsor, speaker and media-partner approaches
  • Malicious 'artwork', 'contract' and 'attendee list' attachments
  • Social media credential phishing and account takeover
  • Event supplier invoices for work nobody remembers commissioning

Select this career to open the OrionMail client and start the tutorial.