Adeline Choo

Director of Marketing & Sales

Singapore adeline.choo@oriondynamics.com.sgMarketing / Sales

Biography

Director

Adeline owns revenue: pipeline, positioning, bids and the annual Orion Tech Summit. She joined in 2021 from an enterprise software vendor and reframed Orion's marketing from capability brochures to client outcomes. She travels constantly, which is exactly why her name shows up in so many urgent-sounding requests.

Responsibilities

Revenue targets, pipeline and pricing approvals
Executive sponsor for the Orion Tech Summit
Brand, positioning and analyst relations
Key account relationships across the region

Personality

High energy, decisive, comfortable saying no to a bid that does not fit.

Communication style

Short and punchy, often from a taxi or an airport lounge. Frequently signs off with a single word: 'Thanks.'

Current projects

Orion Tech SummitOrionOne product launchFY27 pipeline plan

Company initiatives

Orion Tech Summit 2026Planning — 11 weeks out